New playing, training and travelling kits have been designed and ordered for
delivery in time for the new season.
Supporters will be given the chance to view the new home and away shirts on Sunday 4th May at the clubs end of season ATFC Family celebration day where kits can be pre-ordered in time for delivery in July.
There are many improvements with the new kit which will add up to everyone realising that we have a much better product to wear with pride. These improvements include:
· The use of new, ultra modern sports fabric ' providing a lighter and more comfortable feel under leisure and sports use.
· Sublimated Sponsors logo. This means the logo is part of the material
itself, rather than a cheaper and lower quality iron-on transfer.
· The ATFC Club logo will be embroidered onto the front of the shirt,
upper left hand side of the chest.
· This will include, along the bottom, the words "Back to the Football
League 2008" to recognise and celebrate the clubs recent achievements.
· The Sports Italia logo will be embroidered onto the front of the
shirt, upper right hand side of the chest.
· On the bottom rear of the shirt, "Alive and Kicking" will appear - again, as part of the material itself.
· The Home shirt will remain primarily red with small blue panel areas
with white piping. These panels will be part of the shirt, not separate
parts stitched together.
· The Away shirt will remain primarily blue (although lighter in shade)
with small red panel areas with white piping, with same construction
as the home shirt above.
· Shorts, socks, track suits etc., will all be new and made to match
the shirts as above.
· The list price for the home shirt will be £29.99 providing a reduction of over £10 from the old shirts.
In summary, ATFC will be providing fans with a much better product at a
significantly lower price.
In addition, the club shop will be stocking a wider range of sports and leisure wear from Sports Italia, which have been selected for their superior quality and fit. It's already public knowledge that the clubs aim is to provide a bigger shop and one that is located at the front of the ground enabling this to be more accessible on non-match days.
Plans and action are afoot in the background to make this happen as soon as
practicable. Once in place, it's also the clubs intention to have the ability to
provide an in-house service for adding names, numbers and league badges
to items purchased within the shop.
This is a big project and many people are busy making sure this happens
smoothly and in time for the new season. The date of the first game where the players will wear the new kit is yet to be arranged.
On Sunday 4th May, at the ground, the ATFC Shop staff will be displaying some early mock-ups of the kit so supporters can see some of the new features and judge for yourself the feel of the new material. They will also be able to take pre-orders for either collection or delivery once available. The word 'available' is also a key word associated with this change and the deal with Sports Italia. They will finish and stock Shots kits in the UK, meaning the club will have greater flexibility in stocking and much swifter deliveries for new and re-orders.